Guest comments on TripAdvisor?
TripAdvisor now has 32 million unique monthly visitors, 15 million+ members, and more than 30 million reviews and opinions on over one million properties. They are operating in 17 countries and 12 languages. Hotel reviews are popping up everywhere online, and there appears to be a trend toward sites sharing reviews, like on Google Maps. Where else do TripAdvisor reviews appear?
Travelers should be able to find other travelers’ feedback anywhere they’re researching their trips. That’s why Tripadvisor created the Partnerships group, and has given both hoteliers and other travel sites different ways to partner with them and post their reviews. Tripadvisor has currently got over 100 contracted content partners – including jetBlue, Walt Disney World, Westin Hotels and Resorts, Visit London, Hertz, and AOL Travel – and over 14,000 unique websites have added a self-service widget or badge.
As the world’s largest travel community, TripAdvisor represents the wisdom of the crowds. The sheer volume of reviews we have for an individual property allows travelers to base their decisions on the opinions of many.
Tripadvisor has three primary methods to insure the legitimacy of reviews: submissions are systematically screened by proprietary site tools that are continually upgraded; their team of quality assurance specialists investigates any suspicious content; and their large and passionate community helps screen reviews and reports of anything suspicious. If they determine that a hotel has posted a fake review, that review is removed, the property’s other reviews are investigated, and the property incurs penalties that may impact their popularity ranking. In some cases, a red badge will be posted on their hotel page, alerting travelers that the property’s reviews are suspicious.
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